Hasbro Will Donate Toys To Families Affected By COVID-19 With Every Toy Purchase On Shopee
With an intent to
bring some cheer to affected families during these unprecedented times, Hasbro,
Inc. (NASDAQ: HAS) will be donating toys to underprivileged families in Malaysia
for every Hasbro toy or game sold on Shopee.
The COVID-19
pandemic has been especially challenging for underprivileged families with
children, with parents having to struggle juggling work and child-care. To
provide some respite to these families, Hasbro has partnered up with Shopee
exclusively to donate a toy to The Budimas Charitable Foundation, every time a
shopper purchases a Hasbro brand toy or game on the Shopee e-commerce platform.
Hasbro is dedicated
to helping families #PlayTogether through its brands, resources, and expertise
to improve the lives of children and families around the world. In line with
that, earlier this year, Hasbro launched the #PlayTogether campaign in Malaysia
to encourage families to spend time together and bond, while staying at home.
Hasbro is also donating toys to the children at Shelter, a registered welfare
organization, has been in existence since 1981, to help abused, abandoned, neglected,
or at-risk children.
Globally, Hasbro
has committed additional support through global philanthropic initiatives that
aim to bring relief to children and their families worldwide during this
difficult time. Hasbro is proud to support Save the Children and No Kid Hungry
in their effort to address the most urgent needs of children, including
providing nutritious meals and distributing books and learning resources to
those children and families most in need. In addition to providing financial
support, Hasbro donated thousands of toys and games to low-income communities
to continue to inspire creativity and fun for vulnerable children during the
COVID-19 pandemic.
Additionally, in
partnership with Cartamundi, Hasbro-sourced manufacturing locations are
producing personal protective equipment (PPE) for healthcare workers, including
50,000 face shields per week for the next several weeks, to be donated to
hospitals in United States.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating the
World's Best Play and Entertainment Experiences. From toys, games and consumer
products to television, movies, digital gaming, live action, music, and virtual
reality experiences, Hasbro connects to global audiences by bringing to life
great innovations, stories and brands across established and inventive
platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE
PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG
and PJ MASKS, as well as premier partner brands.
Through its global
entertainment studio eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to making the
world a better place for children and their families through corporate social
responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best
Corporate Citizens list by CR Magazine and has been named one of the World’s
Most Ethical Companies® by Ethisphere Institute for the past nine years. We
routinely share important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and Instagram).
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